The future of talk radio

...is not radio, but podcasting. Adam Carolla had a decent morning show with decent ratings, but given this economy his parent company decided to change to a cheaper format (do we really need more Jack FMs?), so they let him go.

Even though he's working on a new TV show, he decided to take the show to his house, inviting guests over while hanging out in his underwear, not worrying about the radio censors, and putting out an even funnier show than the radio one was. And it's all for free and without advertising, since he's still getting paid under his old contract.

Will people keep listening? Well, the podcast's been #1 on iTunes for the first week it was out, with over 1 million listeners. Looks like a runaway hit to me, and don't think for a minute that the media world isn't paying attention to this.